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Company Profile Vita Food Products has been engaged in the sale of specialty food products under the VITA brand name for over 70 years. Its long history of producing and marketing quality products has created a strong recognition of the VITA brand name among consumers and has enabled the Company to build an extensive national distribution network of established food brokers for the sale of its products to supermarket chains and wholesale clubs and to institutional/food service operations, such as restaurant chains, hotels, country clubs, cruise lines and other bulk purchasers. Historically, the Company has increased its sales through acquisitions which have enabled the Company to add new product lines and expand its existing product lines. The "VITA" name with its accompanying logo is the most widely recognized, and the only nationally recognized, brand name in herring products and cured and smoked salmon products. The Company is one of the leading processors of herring products, and cured and smoked salmon products in the United States and has been producing and selling herring products for over 70 years and cured and smoked salmon products for over 30 years. On August 15, 2001 Vita acquired Virginia Honey Company, Inc. Virginia Honey is a manufacturer and distributor of honey, salad dressings, sauces, jams and jellies and gift baskets. As a result of the acquisition, the Company is leveraging its sales and distribution network to provide national exposure to the products of Virginia Honey. The Company also expects to introduce products that will be jointly developed, thereby increasing the market presence of Vita and Virginia Honey. |