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Company Profile: LESCO, Inc. (LSCO)
LESCO is engaged in the manufacture and sale of an extensive array of golf course and lawn care products, which are marketed throughout the United States, primarily under the LESCO name. These products include fertilizers, turf protection products, grass seed, turf care equipment and replacement parts and golf course accessories. The Company's customers include golf courses, lawn care companies, landscapers, municipalities, theme parks, and industrial concerns. Products are marketed directly by the Company's sales organization, which includes service centers and a fleet of LESCO tractor trailers operated by salespersons trained in turf care management. The Company has three operating segments, Lawn Care, Golf, and Product Supply.
* The Lawn Care division operates 227 LESCO Service Centers(r), which market products on a localized basis. The primary products sold by the Lawn Care division are turf care products, including turf control products, fertilizer, grass seed and equipment. The Service Centers market and sell products principally to smaller lawn care companies, landscapers, nurseries, municipalities, churches and condominium associations. This division also markets and sells products to large national and regional lawn care customers through a separate group of sales representatives. This division distributes selected products through Home Depot stores in the South, Southwest, Midwest, Mid-Atlantic and Northeast areas of the country in addition to selling a consumer line of lawncare products to nationwide retail stores under several brand names, including Scenic Green, Aim Lawn & Garden Products and Professional Turf Products.
* The Golf division markets and sells products to private and public golf courses and other customers having large turf areas through Company salespersons who operate a fleet of 77 LESCO Stores-on-Wheels(r). The primary products sold by the Golf division are turf care products, including turf control products, fertilizer, grass seed and hand held equipment. These Stores-on-Wheels are well-stocked with a wide variety of turf care products and golf course accessories which are sold directly from the trucks. The Golf division has conventional sales representatives strategically located in the various markets to help support the Stores-on-Wheels and sell to national golf customers. In addition, this division markets its products internationally, principally through foreign distributors.
* The Product Supply division manufactures and distributes fertilizers, combination products, golf course accessories and turfgrass seed. This division also manages the purchasing of raw materials and the purchasing and distribution of turf protection products, turf care equipment and related parts, and golf course accessories. The division sells primarily to the Lawn Care and Golf divisions of the Company. All costs of manufacture and distribution are allocated to the Lawn Care and Golf divisions.
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